By
Kelly Nulsen
March 28, 2023
•
5
min read
Critical Asset - $2M Pre-Seed Funding via Crunchbase
About the Company
CriticalAsset is a facilities management software company, that enables building managers and owners to easily manage all of their assets, from fire inspections, to every water valve or electrical cable that runs in the building.
By getting rid of confusing paper floor plans to being able to manage multiple buildings from a mobile screen, CA is becoming an industry leader.
Having received its first round of funding and were eager to take the SAAS startup to the next level. When it comes to that point, it's all about the inflow of traffic and conversions.
Brand positioning was extremely important, so we had to dissect the industry, interview building owners and mangers, attend trade shows, and create an online automated booking demo machine, by optimizing the customer journey through the right copy and creatives.
Key Takeaways
- Targeted inbound marketing drives significant website traffic and booked demos.
- Leverage technology and innovation for competitive differentiation.
- Prioritize lead generation and optimize conversions for next round of funding.
- Monitor and analyze marketing metrics for data-driven decision-making.
Kelly Nulsen
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